Public relations and text creation for medical technology

Not a year goes by without modern medical technology bringing innovations to market, some of which seem spectacular. Ever more sophisticated MRIs, high-precision surgical robots or drug pumps - these are just a few examples. But as fascinating as these innovations may be, they only serve their purpose if the relevant target group finds out about them.

For you as a medical technology manufacturer, a precisely tailored PR strategy is therefore essential. Because you have to convince three groups of your technical innovation:

• Specialists/doctors: The medical advantages of your medical technology must be made so clear that subsequent users will recognize a significant improvement for diagnostics and therapy compared to the predecessor technology.
• Decision-makers: Many medical technology devices are justifiably high-priced. Accordingly, administrative heads of clinics, for example, are reluctant to exchange a still functioning device for a new one.
• Patients: It must also be clearly communicated to patients to what extent the new technology will be used to their advantage. Does MRI provide even better images? Can the intraoperative risk of bleeding be minimized by the surgical robot? Does the error rate decrease due to surgical navigation systems? Patients are also interested in all this!

Put your trust in PR's years of expertise in medical technology and arrange a free initial consultation with us.